Joan Bardeletti is the founder and CEO of Draagu, an application that allows users from all over the world to sell their mobile images similar to stock photography. Joan comes from rural France and started his career in finance, but found that his heart was not in it. He started doing photography part time in the reporting industry, using it to tell stories about people he wouldn’t otherwise have had the chance to meet.
While photography was very fulfilling for Joan, he still had the desire to build something, which initially lead to starting a new company called Studiofly in the aerial drone photography space. While this company was successful, Joan and his wife decided that they wanted to relocate to Barcelona, so Joan took this opportunity to sell his share of Studiofly and start a new venture, which would become Draagu. The idea for Draagu came from Joan’s experience in traditional image stock. A photographer has to do quite a bit of work for a relatively small income to work in the stock image industry, not to mention many photographers would not be accepted to a stock agency. Joan wanted to create a market for mobile images that was streamlined for users all over the world.
The first step for Draagu was to test the idea. Joan decided to take out an ad on Facebook as if the product was already live to determine the level of interest. He was soon flooded with thousands of clicks from photographers eager to monetize their existing mobile images. Joan then partnered with an old schoolmate of his to create the application to make that possible. In the current phase of the application, users select images to upload and those images are matched with potential clients via contests for a predetermined price. In the future Draagu hopes to set a minimum price so that your revenue is not affected by what part of the world the user comes from. Draagu also provides tips for it’s users to help improve their photography and help increase the chance a client will want to buy their mobile images.
The name Draagu is very interesting. In early maps of the world, in places that had not been explored there would be images of dragons with the subtext “ipsum dragoness” which translates to “here there are some dragons!” Joan immediately saw the parallel to this in his business since his users were like those dragons, they live in hard to reach places and Draagu allows them to bring their photography to clients all over the world.
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